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New On Demand Print Solution - the future of marketing print.
BPA's new Print on Demand technology solution represents the future of marketing print. No more costly overruns. No more out of date materials. Just the marketing you need, quickly and efficiently - online and on time! The solution has two major capabilities:
1. on Demand Online Personalised Printing
- Get your printed materials to market before your competitors
- Your Agents, Representatives, Outlets and Distributors can personalise materials quickly and easily with their own logos and contact details
- You develop the templates keeping you in control of the message and your brand attributes
- Stakeholders then customise, proof and order their printing online with a local digital printer (all within the system)
- Variable order quantities can be set up for ordering efficiency, and to reduce wastage
- Great for business cards, letterheads, stationery and collateral for local marketing campaigns
- Materials are delivered on time, cost efficiently and to their individual specifications.
2. cross Media Marketing on the Fly
- Roll out your campaign across a variety of media channels both quickly and easily
- OnDemand enables you to create highly targeted marketing campaigns with personalised websites, and send them out via Print, SMS or Email - all within the system
- This sophisticated technology allows users to create personalised campaigns across all these mediums "on the fly", so you get your message to market before your competitors
- The technology also allows you track each campaign, and measure the results
- The result is highly targeted campaigns across a variety of formats producing strong results.
BPA is currently using their OnDemand solution with clients for their stationery ordering, as well as flyers and brochures for their localised marketing campaigns.
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